Data-Driven Golf Management: Metric-Based Decision Making

The management of a golf club can no longer depend solely on the intuition or experience of the management team. Today, the most successful clubs are those that make data-driven decisions, leveraging analysis tools to optimize operations, increase profitability, and improve the experience of members and visitors.

At Codex Golf, we help clubs implement a data-driven approach, transforming scattered data into useful information for strategy.

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What does data-driven management mean in a golf club?

The data-driven concept refers to using objective data to guide every important decision of the club: from the price of the green fee to the design of marketing campaigns.

In the environment of a golf club, data comes from multiple sources:

• Tee time reservations and occupancy patterns.
• Pro-shop and restaurant sales.
• Member and subscriber data: seniority, frequency of play, churn rate.
• Customer satisfaction, collected through surveys or online platforms.
• Digital interactions: clicks on campaigns, online reservations, web visits.

By centralizing this information, club managers can make more accurate and informed decisions.

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Benefits of applying metrics in club management

Revenue optimization

By analyzing peak and off-peak reservation times, dynamic prices can be adjusted to maximize revenue in each time slot, without affecting the player experience.

Improvement of customer experience

With satisfaction data, the club can identify points of friction: long waiting times, problems in the restaurant or deficiencies in the maintenance of the course.

Loyalty and retention of subscribers

Attendance metrics allow detecting inactive subscribers and launching personalized reactivation campaigns before they decide not to renew.

Operational efficiency

Measuring the use of buggies, consumption of balls in the driving range or stock rotation in the store allows reducing costs and optimizing inventories.

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Main metrics for a golf club

For management to be truly effective, it is important to select the appropriate metrics:

• Tee time occupancy rate (per day and per time slot).
• Revenue per round and Revenue per Available Tee Time (RevPATT).
• Member churn rate.
• Net Promoter Score (NPS) to measure satisfaction and loyalty.
• Profit margin per service (pro-shop, restaurant, golf lessons).
• Digital engagement: number of online reservations, clicks on newsletters, campaign conversions.

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Tools to implement a data-driven strategy

Today there are multiple technological solutions that facilitate data analysis for golf clubs:

• Reservation management software that collects occupancy and customer information.
• CRM for clubs that segments subscribers and visitors for personalized campaigns.
• Real-time dashboards that allow the management team to see key metrics at a glance.
• Integrations with digital marketing tools to measure return on investment (ROI) of campaigns.

At Codex Golf we help implement these solutions and train teams to use them efficiently.

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Practical examples of data-driven decisions

Dynamic price adjustment

A club detects low occupancy in the early afternoon and launches a special “twilight golf” rate to increase occupancy and revenue in those hours.

Redesign of communication with members

By analyzing newsletter engagement, the club discovers what type of content generates more interest and adapts its communication strategy to increase participation in tournaments.

Restaurant optimization

With sales data, dishes with low turnover are identified and replaced by more profitable and popular options.

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The role of Codex Golf in the transformation of your club

The implementation of a data-based management model may seem complex, but with the right support it is an orderly and efficient process.

At Codex Golf we offer:

• Initial data audit to identify the most relevant sources and metrics.
• Design of personalized dashboards with clear and easy-to-interpret KPIs.
• Training of management and marketing teams for a sustainable data-driven culture.
• Periodic monitoring to adjust the strategy and ensure continuous improvement.

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Data-Driven: Your decisions through metrics

Adopting a data-driven management approach is the best way to ensure the competitiveness of a golf club in an increasingly demanding market. Thanks to the analysis of metrics, clubs can optimize revenue, improve customer experience, build subscriber loyalty and reduce costs.

With the support of Codex Golf, your club can move from intuition to data-driven strategy, becoming a benchmark for innovation and efficiency in the sector.

Loyalty strategies that keep golf members engaged

Managing a golf club goes far beyond offering a course in good condition and well-maintained facilities. Today, the real competitive difference lies in the ability to retain members. Retaining those who are already part of the club not only guarantees economic stability, but also turns members into brand ambassadors, capable of attracting new players.

At Codex Golf, specialists in strategy and performance for clubs, we understand that loyalty is one of the fundamental pillars of profitability. Below, we explore the best practices to keep members engaged and satisfied.

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The importance of loyalty in a golf club

In a sector where competition is increasing and the supply of courses is growing, loyalty plays a central role:

• Reduces member turnover, which ensures recurring income.
• Improves the club’s image, as satisfied members recommend the course to their environment.
• Increases profitability, because acquiring a new member is much more expensive than retaining the current one.
• Generates a sense of belonging, transforming a sports service into a community experience.

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Key strategies to retain members

1. Personalized experience

Each golfer has different needs: from those looking for a competitive environment to those who prefer a social and recreational approach. Listening to members and designing customized services (themed tournaments, training programs or family activities) is a first step to increase satisfaction.

2. Clear and constant communication

Loyalty begins with information. Digital newsletters, exclusive groups on social networks or mobile applications of the club allow members to keep up to date with news, promotions and activities. Direct communication reinforces closeness and trust.

3. Loyalty programs and exclusive benefits

Incentives make the difference. Some examples include:

• Discounts on green fees for guests.
• Preferential access to reservations at peak times.
• Bonuses for seniority or participation in tournaments.

These benefits reinforce the perception of belonging to an exclusive club.

4. Quality training and academies

Many members seek to improve their game. Investing in training programs, youth academies and personalized fitting motivates members to stay at the club and make the most of its facilities.

5. Innovation in services

Incorporating indoor training systems, simulators such as Trackman 4 or swing analysis applications improves the member experience and places the club at the technological forefront.

6. Social events and networking

A golf club is also a social space. Organizing themed dinners, internal leagues or business meetings helps to strengthen ties between members and reinforces the community.

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The role of feedback in loyalty

Loyalty is not a static process, but a dynamic one. To constantly improve, clubs must establish feedback channels:

• Periodic surveys on satisfaction.
• Meetings with member representatives.
• Digital systems to receive suggestions in real time.

In this way, the club demonstrates that it listens and adapts to the expectations of its players.

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How Codex Golf helps your club in loyalty

At Codex Golf we know that each club has its own identity and context. Therefore, we offer:

• Strategic loyalty plans adapted to the characteristics of each club.
• Member experience audits, to detect points of improvement in services, communication and management.
• Training in relational marketing for management teams and staff.
• Innovative solutions such as indoor training programs, consulting in academies and search for sponsors.

Our goal is that members not only stay, but become the best ambassadors of your club.

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Codex Golf, loyalty strategies in Golf also count

Loyalty is the engine that drives the profitability of a golf club. Beyond attracting new players, the essential thing is to care for, listen to and motivate those who are already part of the community.

With personalized strategies, exclusive benefits, technological innovation and a human approach, any club can strengthen the commitment of its members.

At Codex Golf we accompany managers and academies in this process, ensuring that loyalty becomes a real and sustainable competitive advantage.

XX Thanksgiving Golf Tournament in Salas de los Infantes: tradition, sport and celebration

Next Saturday, September 13, 2025, the Burgos town of Salas de los Infantes will once again host one of its most anticipated sporting events: the XX Thanksgiving Golf Tournament, an event that combines sport, tradition and coexistence in an incomparable natural environment.

The competition, organized by the Salas de los Infantes Golf Club and the Excmo. City Council of Salas de los Infantes, is supported by the Burgos Provincial Council and sponsored by Codex Golf, which once again reaffirms its commitment to the development and promotion of golf in Spain.

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A modality designed for all players

Individual Stableford, the chosen format

The tournament will be played under the Individual Stableford Handicap modality, one of the most dynamic and participatory formulas to enjoy golf. With 18 holes in play, this format allows both beginners and experienced golfers to experience the competition with intensity, adapting to the level of each player.

Departure and schedules

The start time of the competition is set at 9:00 a.m., with shotgun starts that ensure an agile pace of play and the possibility of enjoying a full day of golf.

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Registration and participation in the tournament

Registration deadline

Those interested can register until Wednesday, September 10 at 10:00 p.m., by sending an email to: golfsalasdelosinfantes@yahoo.es.

Participation costs

• Members: €15
• Non-members: €30

An affordable fee that reinforces the inclusive nature of the event, open to local players, visitors and fans who want to join this great sporting event.

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Prizes, gifts and a complete experience in Sala de los Infantes

Recognition to the best

The XX Thanksgiving Golf Tournament will reward the players who manage to stand out in the competition, celebrating their effort and skill on the course.

Raffle and coexistence

After the awards ceremony, a raffle of gifts will be held, a moment that reinforces the coexistence and closeness between the participants.

Picnic and final barbecue

The event will not only focus on golf. During the day, players can enjoy a picnic halfway through the course and a final barbecue, fostering a festive and social atmosphere that makes this tournament a complete experience.

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Codex Golf, next to local and national golf

A sponsorship with values

The sponsorship of Codex Golf reinforces the importance of supporting initiatives that promote sports practice in local environments. This commitment is part of the brand’s philosophy: to promote golf in all its facets, from professional competitions to social and community tournaments.

The DNA of golf

Codex Golf identifies with the motto “The DNA of golf”, and this tournament is a clear example of that mission: to bring the sport closer to everyone, promote the passion for golf and strengthen the union between sport and community.

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Salas de los Infantes, a unique environment for golf

Nature and tradition

Located in the heart of the Sierra de la Demanda, Salas de los Infantes offers an unparalleled natural setting to enjoy golf. Surrounded by mountains, forests and an environment rich in history, the tournament becomes an opportunity to combine sport with tourism.

Culture and gastronomy

In addition to the competition, attendees can take the opportunity to discover the cultural richness of the area, with its historical heritage and a typical gastronomy of the province of Burgos that completes the experience.

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Codex Golf, sponsoring unique events

The XX Thanksgiving Golf Tournament in Salas de los Infantes is much more than a competition: it is a celebration of sport, friendship and tradition. Thanks to the support of local institutions, the collaboration of the Burgos Provincial Council and the sponsorship of Codex Golf, this edition promises to be unforgettable.

If you are a golf lover and are looking for a unique day in the middle of nature, do not miss this event on September 13, 2025. Register before September 10 and be part of a tournament that unites sport and coexistence in the heart of Burgos.

Codex Golf: innovation and tradition at the service of the player

Golf is a sport that combines history, values, and constant evolution. Since its origins, it has maintained a unique essence that attracts players of all ages and levels. In this balance between tradition and innovation, Codex Golf emerges, a brand that understands the importance of preserving the identity of golf while betting on modern tools that enhance the player’s experience.

In this article, we will explore how Codex Golf has managed to become a benchmark, uniting respect for the heritage of golf with an updated vision that responds to the new demands of the sector.

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A brand that respects the history of golf

Values that remain

Golf is much more than a sport: it is a way of life marked by discipline, patience, and respect. Codex Golf has maintained these values as the basis of each of its projects, reflecting in its identity the historical essence of golf.

Connection with the classic spirit

In its collaborations and sponsorships, Codex Golf pays tribute to the legacy of classic golf, transmitting the elegance and passion that have accompanied the sport for centuries. This connection with tradition makes it a benchmark that respects the past while looking to the future.

The DNA of golf

The motto of Codex Golf is clear: the DNA of golf is present in every action. Whether in the organization of tournaments or in the design of experiences, the brand seeks to keep the heritage of the sport alive, reinforcing its role as a pillar of the golfing community.

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Modern tools for a complete experience

Innovation at the service of the player

Golf evolves, and today’s players are looking for more than just a good course: they want comprehensive experiences that combine technology, comfort, and learning. Codex Golf understands this need and incorporates modern solutions that enrich every stage of the game.

Organization of tournaments with a current vision

Thanks to digitization and innovation in event management, Codex Golf facilitates participation in tournaments, creating dynamic experiences that go beyond the competition. The technology applied to the championships allows for easier and more accessible monitoring for players and spectators.

Loyalty and networking programs

The commitment to innovation does not stop at the sporting aspect. Codex Golf develops strategic loyalty and networking plans, which help create lasting bonds between players, brands, and clubs. In this way, an active and connected community is fostered.

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How Codex Golf connects the past and future of the sport

Tradition and innovation as pillars

The true value of Codex Golf lies in its ability to unite two worlds that, far from being opposed, complement each other. Tradition brings values, history, and character; innovation, tools and growth opportunities.

An experience for all types of players

Both the experienced golfer who seeks respect for the history of the sport and the young player who values technology and modernity find in Codex Golf a brand that meets their expectations.

Impulse to the golfing community

With initiatives ranging from supporting local tournaments to creating strategic programs, Codex Golf contributes to making golf more accessible, attractive, and competitive. Its comprehensive approach reinforces the idea that this sport is still current and has a great future.

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Ready to offer you innovation and tradition in a single pack

Golf is a sport with a unique heritage, but also with a promising future. In this balance lies the success of Codex Golf, a brand that has combined tradition and innovation to offer complete, inspiring experiences adapted to current times.

Respecting the essence of golf without giving up progress is what makes us a strategic ally for players, clubs, and organizations. A brand that demonstrates that modernity does not mean forgetting history, but reinforcing it with tools that drive the present and open new opportunities for the future.

Discover more about our philosophy at www.codexgolf.com and become part of a community that breathes golf in every project.

Profitability in golf: how a Codex Golf plan can transform your club

Managing a golf club is a challenge that combines a passion for the sport with a clear business vision. In an increasingly competitive market, achieving sustainable profitability is key to guaranteeing the club’s future. This is where Codex Golf comes in, a consultancy specializing in strategic and profitability plans tailored to the golf sector.

A profitability plan is not limited to increasing prices or reducing expenses: it is a global approach that allows you to optimize resources, generate new income, and improve the experience of members and visitors.

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Why is profitability key in a golf club?

Profitability is the balance between stable income and controlled costs. In golf, this balance is complex because multiple factors are involved: course maintenance, staff, catering, academies, tournaments and, of course, member loyalty.

A competitive environment

The Costa del Sol, Andalusia, and Madrid are examples of regions with a high concentration of courses. Differentiating yourself and maintaining good financial health requires a solid strategy.

Satisfaction of members and players

A profitable club is also a club that reinvests in services, facilities, and experiences, generating a virtuous circle of loyalty.

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Areas of opportunity that Codex Golf identifies in clubs

Codex Golf’s analysis focuses on detecting hidden income opportunities and areas for improvement in efficiency.

Retail and pro-shop

Many stores within golf clubs do not reach their potential. With correct stock management, cross-promotions, and agreements with brands, it can become a highly profitable area.

Events and tournaments

Tournaments not only attract external players, but are also showcases for sponsors and opportunities to position the club on the map.

Additional services

From buggy rentals to green fee + gastronomy packages, complementary services generate additional income and improve the visitor experience.

Sponsorships and collaborations

Attracting brands related to golf (drinks, automotive, tourism) is an effective way to diversify income and reinforce the club’s image.

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Cost optimization without losing quality

One of the great fears of club managers is that “reducing costs” implies sacrificing quality. Codex Golf works with a different approach: efficiency and optimization.

Course maintenance

The course is the heart of the club, but it also represents one of the highest costs. With adequate irrigation planning, efficient machinery, and strategic suppliers, expenses are reduced without affecting the game.

Digitization of processes

Automating reservations, payments, and internal communication reduces time and minimizes errors, which means savings in administrative resources.

Human resources

Codex Golf is committed to staff training and the correct allocation of tasks to maximize productivity without increasing staff.

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Key indicators that Codex Golf measures

To transform a club, good intentions are not enough: it is necessary to measure results.

Income per member and per visitor

It allows you to know the real value that each client brings to the club and design loyalty or acquisition strategies according to the profile.

Course occupancy ratio

Analyzing which time slots have less use helps to design specific promotions and make the most of the course’s capacity.

Maintenance cost per hectare

An essential indicator to evaluate efficiency in the conservation of the course.

Profitability of each line of business

Catering, pro-shop, academy, events: each area must be analyzed individually to identify strengths and weaknesses.

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Example of transformation with a profitability plan

A golf club with stagnant income decides to implement a plan with Codex Golf:

1. Initial analysis: it is detected that the pro-shop has little turnover and that external green fees are underutilized.
2. Actions: the retail strategy is redesigned, “golf + gastronomy” packages are created for visitors, and a sponsor is captured for local tournaments.
3. Results: in one year, the club increases its income by 15%, optimizes its maintenance costs by 10%, and improves the satisfaction of its members.

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How Codex Golf works in its profitability plans

Codex Golf applies a structured methodology that combines analysis, strategy, and implementation:

• Initial diagnosis: study of income, costs, and potential of the club.
• Personalized plan design: concrete actions adapted to the profile and location of the club.
• Implementation and monitoring: accompaniment in each phase to guarantee that the measures are executed correctly.
• Results measurement: clear indicators to evaluate the evolution.

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Codex Golf, profitability in golf

Profitability is the engine that guarantees the sustainability of a golf club. Without it, it is impossible to reinvest in facilities, attract new members, or retain current ones.

The profitability plans of Codex Golf offer clubs a clear roadmap to optimize costs, diversify income, and reinforce the experience of players and members.

If your club needs an economic and strategic boost, trust the experience of Codex Golf to transform profitability into a competitive advantage.

Codex Golf joins Club Voleibol Burgos: an alliance for sport and values

A union that reinforces the passion for sport

Codex Golf takes another step in its commitment to sport by becoming the new sponsor of Club Voleibol Burgos for the 2025/2026 season. This alliance reflects the shared values between both entities: effort, overcoming challenges, teamwork, and passion for competition.

Volleyball, like golf, is a sport that combines discipline, concentration, and strategy, and this collaboration represents the union of two worlds that share the same vision: to grow the sport from the ground up and bring it closer to more people.

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Why Club Voleibol Burgos?

A sports benchmark in Castilla y León

Club Voleibol Burgos is one of the teams with the most potential in the national scene. Its history, its training categories, and the constant effort to compete at the highest level make this club a symbol for volleyball in Castilla y León.

Promotion of young talent

Codex Golf shares the philosophy of supporting the development of talent from an early age. Club Voleibol Burgos works with different grassroots categories, promoting not only the sporting level, but also values such as discipline, perseverance, and respect.

A growing project

The 25/26 season is key for Club Voleibol Burgos, and Codex Golf is joining to provide support and visibility to this project, reinforcing its presence within the national scene.

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Codex Golf, much more than golf

Although Codex Golf was born as a business specializing in golf, its philosophy goes beyond the sport itself. As an innovative company, it seeks to create synergies with other disciplines and support projects that transmit positive values to society.

The collaboration with Club Voleibol Burgos responds to a strategic vision: to expand the reach of the brand to a wider audience and demonstrate that the DNA of Codex Golf knows no limits, but rather passion for sport.

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Season 25/26, a shared challenge

The welcome poster to the sponsorship reflects the beginning of a joint journey. The 25/26 season will be an opportunity for Codex Golf and Club Voleibol Burgos to work together on projects that transcend sports:

• Joint promotional activities.
• Visibility in digital media and social networks.
• Motivational campaigns that unite fans.

Codex Golf will not only be present at matches and competitions, but also in the initiatives that bring the values of sport closer to the whole society.

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The DNA of Codex Golf applied to volleyball

The motto of Codex Golf, the DNA of golf, finds a perfect parallel in this collaboration. In both golf and volleyball, the essence lies in dedication, constant effort, and the pursuit of excellence.

Codex Golf wants to convey that, beyond the clubs and greens, its DNA is sport, commitment, and community. The union with Club Voleibol Burgos expands this message and takes it to a discipline that, like golf, transmits values of overcoming challenges and respect.

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Codex Golf proud of its collaboration

The alliance between Codex Golf and Club Voleibol Burgos marks the beginning of a stage full of hope and opportunities. More than a sponsorship, it is a strategic collaboration based on common values and the desire to contribute to the growth of sport in Spain.

With this union, Codex Golf demonstrates that its vision goes beyond golf: it seeks to connect with people, inspire young people, and build community around the passion for sport.

Discover more about our projects and collaborations at www.codexgolf.com.