Trends in golf club management for 2026

The golf sector is undergoing a complete transformation. Golf clubs wishing to remain competitive in 2026 must adapt to a constantly evolving market, marked by technological changes, new player expectations, and the need to offer complete experiences beyond the course.

At Codex Golf, we work with clubs throughout Spain, helping them design strategies that combine profitability and loyalty. These are the main trends that will mark the management of golf clubs in 2026.

Digitalization of reservations and data management

Technology will continue to be a fundamental pillar in the management of golf clubs.

Online reservations and personalized apps

More and more players expect to be able to reserve tee times, pay green fees, or register for tournaments from their mobile phones. Clubs that integrate online reservation systems and their own applications will offer a more agile and convenient experience.

Data analysis for decision-making

Data-driven management allows you to know:

• The occupancy of the tee times.
• The peak demand and low seasons.
• The behavior of members and visitors.

This information helps to adjust rates, launch promotions at key moments, and optimize the club’s operations.

Customer experiences beyond golf

Today’s player is looking for much more than 18 holes: they want to live a complete experience.

Combined packages

Clubs are starting to offer experiences that include:

• Green fee + gastronomy (lunches, tastings, themed dinners).
• Green fee + accommodation in hotels in the area.
• Family experiences that combine golf with activities for companions.

Personalization of services

Communication with the customer is also evolving: segmented emails, personalized recommendations, and loyalty programs adapted to each player’s profile.

Sustainability and environmental management

Sustainability will be a differentiating factor in 2026.

• Efficient water management: intelligent irrigation and use of recycled water.
• Reduction of chemicals: maintenance practices that respect the environment.
• Ecological certifications: more and more clubs will seek environmental quality seals to highlight their commitment.

In addition to being a social responsibility, sustainability is a marketing argument that attracts conscious players and improves the club’s reputation.

New game and leisure formats

Golf clubs are expanding their offer to attract younger and more diversified audiences.

• 9-hole rounds: ideal for those who have less time available.
• Simulators and Toptracer technology: a fun option for training and socializing.
• Social and corporate events: activities that turn the club into a meeting point for the community.

Collaboration with the tourism sector

Golf tourism continues to be a fundamental source of income. In 2026, we will see more alliances between golf clubs, hotels, restaurants, and tourism offices to create attractive packages that position each destination.

This collaboration not only attracts international visitors but also helps to deseasonalize demand, filling the courses in traditionally quieter months.

Staff training and service culture

The human team is key in the experience of a golf club. Trends include:

• Continuous training in customer service and sales.
• Use of technology to facilitate the work of the staff.
• Creation of a service culture, where each employee acts as an ambassador of the club.

Golf club management in 2026, easy with Codex Golf

The management of golf clubs in 2026 will be marked by digitalization, sustainability, and the search for more complete experiences for the player. Adapting to these trends is not optional: it is the key to guaranteeing profitability and long-term loyalty.

At Codex Golf we help clubs design personalized strategies that integrate technology, marketing, training, and resource optimization to achieve sustainable growth and a first-class customer experience.

XX Thanksgiving Golf Tournament in Salas de los Infantes: tradition, sport and celebration

Next Saturday, September 13, 2025, the Burgos town of Salas de los Infantes will once again host one of its most anticipated sporting events: the XX Thanksgiving Golf Tournament, an event that combines sport, tradition and coexistence in an incomparable natural environment.

The competition, organized by the Salas de los Infantes Golf Club and the Excmo. City Council of Salas de los Infantes, is supported by the Burgos Provincial Council and sponsored by Codex Golf, which once again reaffirms its commitment to the development and promotion of golf in Spain.

A modality designed for all players

Individual Stableford, the chosen format

The tournament will be played under the Individual Stableford Handicap modality, one of the most dynamic and participatory formulas to enjoy golf. With 18 holes in play, this format allows both beginners and experienced golfers to experience the competition with intensity, adapting to the level of each player.

Departure and schedules

The start time of the competition is set at 9:00 a.m., with shotgun starts that ensure an agile pace of play and the possibility of enjoying a full day of golf.

Registration and participation in the tournament

Registration deadline

Those interested can register until Wednesday, September 10 at 10:00 p.m., by sending an email to: golfsalasdelosinfantes@yahoo.es.

Participation costs

• Members: €15
• Non-members: €30

An affordable fee that reinforces the inclusive nature of the event, open to local players, visitors and fans who want to join this great sporting event.

Prizes, gifts and a complete experience in Sala de los Infantes

Recognition to the best

The XX Thanksgiving Golf Tournament will reward the players who manage to stand out in the competition, celebrating their effort and skill on the course.

Raffle and coexistence

After the awards ceremony, a raffle of gifts will be held, a moment that reinforces the coexistence and closeness between the participants.

Picnic and final barbecue

The event will not only focus on golf. During the day, players can enjoy a picnic halfway through the course and a final barbecue, fostering a festive and social atmosphere that makes this tournament a complete experience.

Codex Golf, next to local and national golf

A sponsorship with values

The sponsorship of Codex Golf reinforces the importance of supporting initiatives that promote sports practice in local environments. This commitment is part of the brand’s philosophy: to promote golf in all its facets, from professional competitions to social and community tournaments.

The DNA of golf

Codex Golf identifies with the motto “The DNA of golf”, and this tournament is a clear example of that mission: to bring the sport closer to everyone, promote the passion for golf and strengthen the union between sport and community.

Salas de los Infantes, a unique environment for golf

Nature and tradition

Located in the heart of the Sierra de la Demanda, Salas de los Infantes offers an unparalleled natural setting to enjoy golf. Surrounded by mountains, forests and an environment rich in history, the tournament becomes an opportunity to combine sport with tourism.

Culture and gastronomy

In addition to the competition, attendees can take the opportunity to discover the cultural richness of the area, with its historical heritage and a typical gastronomy of the province of Burgos that completes the experience.

Codex Golf, sponsoring unique events

The XX Thanksgiving Golf Tournament in Salas de los Infantes is much more than a competition: it is a celebration of sport, friendship and tradition. Thanks to the support of local institutions, the collaboration of the Burgos Provincial Council and the sponsorship of Codex Golf, this edition promises to be unforgettable.

If you are a golf lover and are looking for a unique day in the middle of nature, do not miss this event on September 13, 2025. Register before September 10 and be part of a tournament that unites sport and coexistence in the heart of Burgos.

Codex Golf: innovation and tradition at the service of the player

Golf is a sport that combines history, values, and constant evolution. Since its origins, it has maintained a unique essence that attracts players of all ages and levels. In this balance between tradition and innovation, Codex Golf emerges, a brand that understands the importance of preserving the identity of golf while betting on modern tools that enhance the player’s experience.

In this article, we will explore how Codex Golf has managed to become a benchmark, uniting respect for the heritage of golf with an updated vision that responds to the new demands of the sector.

A brand that respects the history of golf

Values that remain

Golf is much more than a sport: it is a way of life marked by discipline, patience, and respect. Codex Golf has maintained these values as the basis of each of its projects, reflecting in its identity the historical essence of golf.

Connection with the classic spirit

In its collaborations and sponsorships, Codex Golf pays tribute to the legacy of classic golf, transmitting the elegance and passion that have accompanied the sport for centuries. This connection with tradition makes it a benchmark that respects the past while looking to the future.

The DNA of golf

The motto of Codex Golf is clear: the DNA of golf is present in every action. Whether in the organization of tournaments or in the design of experiences, the brand seeks to keep the heritage of the sport alive, reinforcing its role as a pillar of the golfing community.

Modern tools for a complete experience

Innovation at the service of the player

Golf evolves, and today’s players are looking for more than just a good course: they want comprehensive experiences that combine technology, comfort, and learning. Codex Golf understands this need and incorporates modern solutions that enrich every stage of the game.

Organization of tournaments with a current vision

Thanks to digitization and innovation in event management, Codex Golf facilitates participation in tournaments, creating dynamic experiences that go beyond the competition. The technology applied to the championships allows for easier and more accessible monitoring for players and spectators.

Loyalty and networking programs

The commitment to innovation does not stop at the sporting aspect. Codex Golf develops strategic loyalty and networking plans, which help create lasting bonds between players, brands, and clubs. In this way, an active and connected community is fostered.

How Codex Golf connects the past and future of the sport

Tradition and innovation as pillars

The true value of Codex Golf lies in its ability to unite two worlds that, far from being opposed, complement each other. Tradition brings values, history, and character; innovation, tools and growth opportunities.

An experience for all types of players

Both the experienced golfer who seeks respect for the history of the sport and the young player who values technology and modernity find in Codex Golf a brand that meets their expectations.

Impulse to the golfing community

With initiatives ranging from supporting local tournaments to creating strategic programs, Codex Golf contributes to making golf more accessible, attractive, and competitive. Its comprehensive approach reinforces the idea that this sport is still current and has a great future.

Ready to offer you innovation and tradition in a single pack

Golf is a sport with a unique heritage, but also with a promising future. In this balance lies the success of Codex Golf, a brand that has combined tradition and innovation to offer complete, inspiring experiences adapted to current times.

Respecting the essence of golf without giving up progress is what makes us a strategic ally for players, clubs, and organizations. A brand that demonstrates that modernity does not mean forgetting history, but reinforcing it with tools that drive the present and open new opportunities for the future.

Discover more about our philosophy at www.codexgolf.com and become part of a community that breathes golf in every project.

How a strategic plan can transform a golf club into a national reference

Golf is much more than a sport: it is a growing industry where professional management makes the difference. Many golf clubs in Spain have magnificent facilities, but lack a roadmap that allows them to reach their full potential. This is where the strategic plans designed by Codex Golf come into play, a consulting firm specializing in boosting the profitability, loyalty and positioning of clubs, academies and professionals in the sector.

A well-designed strategic plan not only improves the internal management of a club, but also projects it as a benchmark in the national arena, capable of attracting players, partners and investors.

Initial diagnosis: strengths and areas for improvement

The first step of a strategic plan is to understand the reality of the club. Codex Golf performs an in-depth diagnosis, analyzing everything from the structure of income and expenses to the experience of members and visitors.

• Financial evaluation: income from green fees, season tickets, catering and events, to attract more public and retain the one you already have.
• Market analysis: comparison with competing clubs in the region, an important aspect to see where you may be weak compared to them and how to improve.
• Customer experience: satisfaction, quality of service and level of loyalty, with this in mind your customers will be more satisfied.
• Human resources: efficiency of the work team and work environment, this helps a lot to improve the effectiveness of your team.

This analysis reveals strengths that should be enhanced and critical areas that require immediate improvement.

Phases of a Codex Golf strategic plan

Once the diagnosis is made, Codex Golf develops a personalized plan that includes different phases to take into account in order to achieve the objective you are looking for.

Profitability strategy

Work is being done on optimizing costs and increasing income, with measures such as:

• Personalized season ticket packages.
• Dynamic green fee offers in low seasons.
• Integration of complementary services (fitting, academy, catering).

Loyalty and member experience

A club should not only attract new players, it should also retain current ones. Loyalty programs, internal tournaments, exclusive benefits for subscribers and improvements in digital communication are implemented, this aspect is essential to take into account when you want to have a successful club.

Visibility and positioning

The strategic plan includes a focus on digital marketing and branding:

• SEO optimization and positioning in search engines.
• Social media strategy with valuable content.
• Alliances with hotels, tourist destinations and federations.

Training and human resources

The professionalization of the team is essential. Codex Golf offers continuous training and development so that each employee becomes an ambassador for the club.

The role of Codex Golf in the transformation of clubs

Codex Golf does not apply a generic model, but personalizes each strategic plan according to the needs of each club. Its methodology is based on:

• Active listening to the management team and members.
• Detailed and realistic diagnosis.
• Application of concrete and measurable measures.
• Constant monitoring to guarantee results.

Thanks to this global vision, a club not only improves its management, but becomes a national benchmark in the world of golf.

Codex Golf, focused on helping you

A golf club that aspires to grow and stand out needs much more than good facilities: it requires a solid, personalized and sustainable strategic plan. Codex Golf offers the tools and experience necessary to transform clubs into national benchmarks, combining profitability, loyalty, visibility and training.

The future of golf in Spain depends on the professionalization of its management. And Codex Golf is prepared to lead that change.

Exclusive member events: the key to increasing loyalty at your golf club

The power of exclusive events in member loyalty

In a sector as competitive as golf, retaining current members is as important—or even more so—than attracting new ones. A satisfied member not only renews their membership but also becomes an ambassador for the club, recommending it to friends, family, and fellow players.

One of the most effective tools to achieve this is the organization of exclusive events for members. These types of experiences generate added value, foster a sense of community, and reinforce the perception of belonging to a unique club.

Types of events that build loyalty and delight members

The key is to design memorable experiences that they cannot find elsewhere. Some examples of highly effective events are:

Private tournaments for members

A closed championship only for members, with attractive prizes and a final award ceremony with a cocktail or gala dinner.
This not only encourages healthy competition but also strengthens the bond between members.

Golf clinics with professionals

Organizing training days with professional players or high-level instructors is an added value that positions the club as a benchmark of quality.

Exclusive gastronomic experiences

Wine pairing dinners, showcookings, or private tastings with guest chefs. The experience extends beyond golf, connecting with the social aspect of the club.

Golf outings and trips

Organizing group trips to emblematic national or international courses strengthens the community and creates lasting memories.

How to plan a successful exclusive event

Exclusivity not only resides in the content of the event but also in its organization and presentation.

Define the objective

Are we looking to reward loyalty, improve social relations between members, or reinforce the premium status of the club? The objective will guide the design of the event.

Take care of every detail

From the personalized invitation to the welcome service, everything should reflect the club’s level of excellence. Attention to detail is key to making the member feel valued.

Create an annual calendar

Planning in advance allows members to reserve dates, increase attendance, and generate anticipation.

Communication and marketing to boost attendance

The way an exclusive event is communicated is almost as important as the event itself.

Personalized invitations

Use the member’s name, include exclusive details, and highlight the limited nature of the event.

Use of digital channels

Send segmented newsletters, publish on closed social networks for members, or use the club’s app to send direct notifications.

Create prior anticipation

Share small previews, photos from previous editions, or testimonials from members who have already participated.

Measure the impact and improve in each edition

Once the event is over, it is essential to evaluate its success to optimize future editions.

• Satisfaction surveys
• Attendance analysis
• Impact on member renewals

Codex Golf offers digital tools that allow you to manage registration, send reminders, measure participation, and analyze results so that each event has a measurable impact on loyalty.

The role of Codex Golf in loyalty through events

At Codex Golf, we understand that loyalty is not only earned with discounts but with experiences that members remember and value.

That’s why we provide golf clubs with a comprehensive system for:

• Online registration management
• Segmentation of members by profile and interests
• Multichannel communication (email, SMS, app)
• Real-time attendance control
• Post-event analysis

In this way, golf courses can offer high-quality events without overloading their administrative team.

Exclusive events as a pillar of loyalty

Exclusive member events are much more than a social activity: they are a key loyalty strategy that strengthens the club’s community, increases satisfaction, and improves membership renewals.

In a competitive environment, clubs that invest in unique experiences will be the ones that manage to differentiate themselves and retain their best players.

→ If you want to discover how Codex Golf can help you create and manage exclusive events that delight your members, contact us today and take the first step towards solid and lasting loyalty.

Spanish professional golf will experience one of its most important events of the year with the celebration of the XXXVI Spanish PGA Championship, which will take place from September 10 to 12 at New Sierra Golf. The event, integrated into the official TUMI Spain Golf Tour circuit, represents a new opportunity to continue raising the standards of competitiveness and development in the sector.

From Codex Golf, a consultancy specializing in strategy, consulting, and performance in the world of golf, we celebrate this milestone as a tangible sign of the evolution of professional golf in Spain.

“Events like this are key to building a solid and sustainable ecosystem. They represent the perfect opportunity to test high-performance models, attract talent, and consolidate long-term technical structures,” said Ander Martínez, president of the PGA of Spain and CEO of Codex Golf.

A course at the service of performance

New Sierra Golf has been chosen as the venue for its high technical demands and unique environment, becoming a benchmark course for high-level training and competition. The inclusion of this type of venue responds to a vision shared by Codex Golf: true talent can only be developed with professional settings and strategic planning.

“The courses must be part of the preparation for the major circuits. And that is only possible when quality, vision, and purpose are aligned,” added Ander Martínez.

An experience beyond the tournament

The celebration of two PROAMs, a “Play Like a PRO” day, and the activation of a complete loyalty and institutional visibility program make this tournament an ideal platform to connect athletes, brands, clubs, and public administrations. All of this is in line with the Codex Golf philosophy: to create ecosystems that generate sporting, economic, and social impact.

Codex Golf, at the service of the growth of professional golf

As a strategic consultancy, Codex Golf works with clubs, circuits, academies, and professionals to raise their operational, management, and performance standards. Supporting initiatives such as the PGA Championship is not just a matter of affinity: it is part of our commitment to transforming golf as an industry.

The DNA of golf is projected into the future with strategic vision and commitment to high performance.

The recent presentation of the Ryder Cup 2031 at Camiral Golf & Wellness (Girona) not only marks a historic milestone for Spanish golf, but also reinforces the mission and purpose of Codex Golf as a leading consultancy in strategy, consulting and performance in the sector.

Our CEO, Ander Martínez, was present at this important institutional event as president of the PGA of Spain, accompanied by Iván Ballesteros, director of International Relations. The official invitation from Guy Kinnings, CEO of DP World Tour, was a recognition of the work of Spanish golf professionals and the legacy forged by legends such as Severiano Ballesteros.

“Events such as the Ryder Cup reflect what Codex represents: strategy, vision for the future and respect for the legacy of golf. Success is not accidental, it is the result of a well-designed model. At Codex Golf we support those who want to build that model.”

— Ander Martínez, CEO of Codex Golf

The choice of Camiral as the venue reinforces Spain’s position as a driving force in European golf and offers an unprecedented platform for tourism, economic and sports development. At Codex Golf we celebrate this designation as an opportunity to consolidate our work on projects of national and international impact.